An initiative to promote healthy eating in Aix-les-Bains supported by the Aix Riviera Fund

Amidst the bustling city of Aix-les-Bains, a project dedicated to promoting healthy eating habits has gained significant support from the Aix Riviera Fund. The fund, established in 2021 in partnership with Essentiem, aims to inspire and support local initiatives that embody the core values ​​of the region: balance, commitment, creativity, pleasure, and respect.

The Aix-les-Bains Riviera des Alpes Endowment Fund: Nurturing Change

Offering much more than just another tourist office, the Aix-les-Bains Riviera des Alpes has transformed into an agency that drives attractiveness within the region. President Michel Frugier highlighted the fund’s purpose during a recent event at Grésy-sur-Aix’s “Hub”.

“We believe in encouraging projects that not only showcase the beauty of our region but also contribute to the wellbeing of our residents,” said Michel Frugier.

Promoting Local and Seasonal Products

A key aspect of the initiative is to educate young people about healthy eating practices while also making nutritious options easily accessible for all residents. One of the primary endeavors includes imparting knowledge on choosing locally sourced and seasonal produce, showcasing their immense benefits.

To foster this goal, the fund has generously allocated €30,000 to four exceptional projects:

  • Teaching young individuals about the importance of healthy eating: Recognizing the significance of early intervention, this project aims to instill essential nutritional knowledge in the younger generation, equipping them with skills that will last a lifetime.
  • Reaching out to residents of Chautagne: Focused on bringing healthy food options to everyone in the community, be it individuals or families, this initiative strives to bridge the accessibility gap and provide affordable fruits and vegetables.
  • Offering a basket of fresh produce at an affordable price: By creating a scheme that makes nutritious food affordable, this project aims to make healthy options accessible to low-income individuals and families, promoting inclusivity and overall wellbeing.
  • Cultivating awareness about sustainable eating practices: This project aims to enlighten the community about sustainable farming methods and environmentally friendly food choices, fostering a sense of responsibility towards both personal health and the planet.

The Impact of the Aix Riviera Fund

The Aix Riviera Fund, through its generous financial support, has brought these progressive projects to life. By investing in initiatives that align with the values ​​of the region, the fund is nurturing positive change and empowering local communities.

Beyond the monetary assistance, the endowed projects also receive guidance, mentoring, and expertise from patrons associated with the fund. Such collaboration fosters innovation, creativity, and ensures the successful implementation of projects that reflect the spirit of the region.

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